Choosy owns the entire product lifespan, from marketing to creation to shipping, and as a result is able to reduce both waste and logistical inefficiencies. The fashion industry is notorious for miscalculating inventory and creating excessive waste. This launch is coming at a time when earth-friendly startups are seeing great success. Jessie Zeng is the CEO and cofounder of fashion startup Choosy, which uses artificial intelligence to harness community influence and feedback. They will use the latest funding to enhance the customer experience and build out their team. Zeng, along with CTO Sharon Qian and Chief Strategy Officer Mo Zhou co-founded the company after working together at Citi. The financing was led by New Enterprise Associates, with participation from Forerunner Ventures, Innovation Global Capital, Entrepreneurs Roundtable Accelerator, XFactor Ventures, Supernode Ventures and angel investor Bryan Rosenblatt. I knew there had to be a way to take these popular silhouettes and make them available to shoppers everywhere at better prices." Its one of the reasons why CEO and co-founder Jessie Zeng whos worked in trading, venture capital investing and her familys textile manufacturing business in China launched Choosy, an. Co-founded by Jessie Zeng (Chief Executive Officer), Sharon Qian (Chief Technology Officer) and Mo Zhou. “Armed with my family’s roots in textile manufacturing, I knew there had to be a way to take these popular silhouettes and make them available to shoppers everywhere at better prices.” Choosy, a NYC-based on-demand social shopping platform, raised 5.4m in seed funding. “Most influencer and celebrity outfits are curated by a team of stylists sourcing from global luxury brands and are completely unaffordable for most people,” said CEO and cofounder Jessie Zeng. At this rate, the business model is sure to be successful. In a test run deployed earlier this year, the company found that Hadid-inspired street fashion they created and promoted in-house was sold out in a matter of hours. It’s a concept the creators of Choosy devised to deliver affordable fashion without excessive inventory and waste - and they just raised $5.4 million to move forward. From there, users purchase the items they want and the company produces them on-demand. Users and style scouts identify the top 10 fashion trends they find on social media each week. That’s a question on-demand social shopping platform Choosy is answering with the technology they’re planning to launch in the summer. It’s a challenge all fashion lovers face: How does one look like a Hadid without spending like one?
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